by Tim Cruise
In its relentless pursuit to transform a vacation of a lifetime into a lifetime of vacations, Royal
Caribbean Group has taken another significant step forward. The renowned cruise company has
announced an industry-first Loyalty Status Match program, which allows loyalty members to
enjoy reciprocal tier status across its three wholly-owned brands: Royal Caribbean International,
Celebrity Cruises, and Silversea. This move is set to elevate the guest experience and reward
loyal customers with unparalleled travel opportunities.
A New Era of Loyalty Recognition
Royal Caribbean Group (NYSE: RCL) revealed that loyalty members from Royal Caribbean
International's Crown & Anchor Society, Celebrity Cruises’ Captain’s Club, and Silversea’s
Venetian Society will now attain equivalent tier status on any one of its brands. This shared
status not only enhances members’ existing benefits but also unlocks new ways to explore the
world, with more than 50 magnificent ships sailing to nearly 1,000 destinations across all seven
continents.
Loyalty members now have an even greater reason to experience everything Royal Caribbean
Group offers. Whether you're looking for thrilling adventures with Royal Caribbean
International, premium travel experiences with Celebrity Cruises, or ultra-luxury and expedition
voyages with Silversea, there's a perfect vacation for every moment of life.
Breaking New Ground in the Cruise Industry
As the first major cruise company to offer loyalty status matching across its core brands, Royal
Caribbean Group's new program is a testament to its commitment to rewarding guest loyalty.
"We strive to provide guests with experiences within our portfolio of brands that meet them for
all of life’s moments," said Jason Liberty, president and CEO of Royal Caribbean Group.
"In a first for the cruise industry, our new Loyalty Status Match program rewards guests traveling
across our brands, and this is one more step in our journey of transforming a vacation of a
lifetime into a lifetime of vacations."
Highlights of the Loyalty Status Match Program
The Loyalty Status Match program is part of Royal Caribbean Group’s ongoing commitment to
deliver the best vacations responsibly. Key features of the program include:
Seamless Status Recognition: Members of Crown & Anchor Society, Captain’s Club,
and Venetian Society are now eligible to receive one-for-one status match across all three
brands after enrolling in each program.
Onboard Benefits: Guests can enjoy the onboard benefits offered by each brand for their
equivalent tier status when sailing on each sister brand.
Effortless Tier Matching: Guests already enrolled in multiple loyalty programs will be
automatically matched across brands within seven days, ensuring they receive their
appropriate loyalty status.
Enhanced Travel Experience: Status matching enables guests to select from a broader
and more diverse range of vacation experiences and destinations.
New Status Matching levels include:
*Photo from Royal Caribbean
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